PGP in Business Management and Entrepreneurship
A one-year, on-campus programme in Indore where you learn business through coursework, venture building and hands-on experience.
The year, month by month
Five phases.
Core: the operator base
One foundation for everyone, with no choice. Both the B2B world and the consumer world are taught to the whole cohort.
By the end of this phase: You read a business as numbers, work in both worlds, run a real customer conversation and defend your work to a stranger.
Venture in these months: Find the problem, Ideation Challenge, Builders Lab.
Tracks: the specialist
The whole cohort takes an advanced common spine. You also join the track you declared at the end of month 3, in a smaller room.
By the end of this phase: You own one function end to end and defend a track capstone to an external practitioner panel.
Venture in these months: Builders Lab, Execution Challenge, Core execution and incubation.
Industry: the real job
An internship on an approved charter, or the incubation cell for teams that qualified at the Execution Challenge.
By the end of this phase: You have done the job for a real company, or built one.
Venture in these months: Core execution and incubation. See who does the internship
Placement: prepare and apply, together
Preparation and live placement run side by side. Incubated teams keep building and can join placement or stay on the venture.
By the end of this phase: You are hired, or in an active process.
Venture in these months: Core execution and incubation, Scale and Demo Day. See outcomes
Launch: launch and close
Demo Day, portfolio publication, and a Capability Transcript.
By the end of this phase: A published portfolio and transcript of what you can do.
Venture in these months: Scale and Demo Day.
The venture runs underneath, all year. ◆ Ideation Challenge, end of month 2 ◆ Execution Challenge, month 6 ◆ Demo Day, months 11–12
You learn and you build, at the same time
About 80% of the year is classroom and about 20% is venture-building, across all 12 months.
Curriculum
Taught by operators, in one section of 40.
- Core, months 1–3
- Tracks, months 4–7
- Industry, months 8–9
Venture building
Every student starts and sells something real.
- Ideation Challenge
- Builders Lab
- Execution Challenge
- Demo Day
The classroom: what you study
The operator base
Eight subjects, no choice. Core teaches both the B2B and the consumer worlds, so it is also your audition for a track.
- B2B and SaaS go-to-market
- Consumer, brand and retail go-to-market
- Growth, funnels and analytics
- Finance and business literacy
- Data and spreadsheet craft
- AI fluency and automation
- Communication and presence
- Professional operating system
The advanced common spine
Two layers run together. Everyone takes the advanced common spine; you also join your track in a smaller room.
- Advanced analytics and decision craft
- Business strategy and problem solving
- AI fluency II: agents and systems
- Cross-sector immersion studio
- Communication and presence II
- Financial modelling for operators
Four tracks. You join one, in a smaller room.
Revenue (B2B and SaaS)
A working outbound engine, with meetings booked and pipeline created.
Growth and performance
Live campaigns with real spend, with documented CAC, ROAS and an iteration log.
Brand and category (consumer)
A full category or expansion plan with channel economics, defended to an operating panel.
Founder’s office and business ops
An operating system built for a real company: dashboard, cadence and SOPs, delivered and adopted.
The venture: what you build
How Apex backs a student venture
Ideation Challenge, Execution Challenge, seed and scale grants, Demo Day
From a real problem to Demo Day
- Find a problem A real one, from the people who have it.
- Talk to customers 30+ conversations before you build anything.
- Build it A website or MVP, live in front of customers.
- Sell it Take it to real customers and earn first revenue.
- Show it Pitch at the challenges, then at Demo Day.
Two challenges, then two ways forward
Ideation Challenge
Teams pitch their validated ideas to an external panel.
The winning team receives a seed grant.
Execution Challenge
Teams present what worked, what did not, and the plan to scale. This is the gate to incubation.
A scale grant for the winner. Top teams qualify for the incubation cell.
Teams that qualify
Enter the incubation cell in months 7–10, with special classes, one-to-one sessions and structured business building. The founders and mentors decide who qualifies.
Everyone else
Turn the venture into proof of work before the internship, so you walk into an interview with something you built. Everyone presents at Demo Day in months 11–12.
Taught by the best in the game
Not sure which route is yours?
Book a discovery call and a real person will walk you through the year.
